Baran, Stanley J.
Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Sixth edition. - xxvi, 450 pages : illustrations (some color) ; 28 cm.
Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
9780070169135 (paperback)
Mass media.
Mass media and culture.
Media literacy.
302.23 B231i 2010
Introduction to mass communication : media literacy and culture / Stanley J. Baran. - Sixth edition. - xxvi, 450 pages : illustrations (some color) ; 28 cm.
Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
9780070169135 (paperback)
Mass media.
Mass media and culture.
Media literacy.
302.23 B231i 2010