Creativity in public relations / Andy Green.

By: Green, Andy, 1958-
Series: PR in practice series: Publisher: Philadelphia : Kogan Page, 2007Edition: Third EditionDescription: xii, 244 p. : ill. ; 24 cmContent type: text Carrier type: volumeISBN: 0749448237; 0749448237Subject(s): Public relations | Creative thinking | Creative ability in businessDDC classification: 659.2 LOC classification: HD59 | .G683 2007
Contents:
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
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Circulation Section 		659.2 G82c 2007 (Browse shelf) Available C32970
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Includes bibliographical references and index.

A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?

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