Wrestling with ethics

Contributor(s): Kotler, Philip
Analytics: Show analyticsPublisher: American Marketing Association, 2004Content type: text Media type: unmediated Carrier type: volumeISSN: 1061-3846Subject(s): Public affairs -- Ethics,Marketing In: Marketing Management 13 (6) : 2004. pp.30-35
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ABSTRACT : \ Marketing has been responsible for raising the material standards of living all over the world. The issue of ethics in marketing is discussed

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