Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. Robert
Contributor(s): Tanner, John F
Publisher: Boston : McGraw-Hill Irwin, [2009]Copyright date: copyright 2009Edition: Fourth EditionDescription: xxv, 678 p. : ill. ; 27 cmContent type: text Carrier type: volumeISBN: 9780071263436; 0073529907 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009
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Circulation Section 		658.8 D978b 2009 (Browse shelf) Available C35633
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Includes bibliographical references (p. 653-661) and index.

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