Green, Andy,  1958- <br/><br/>
Creativity in public relations / 
Andy Green. 
 - Third Edition. 
 - xii, 244 p. :  ill. ;  24 cm. 
 - PR in practice series .
 - PR in practice series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more? 
<br/><br/><label>ISBN: </label>0749448237 0749448237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Creative thinking.<br/>Creative ability in business.
<br/><br/><label>LC Class. No.: </label>HD59  / .G683 2007 
<br/><br/><label>Dewey Class. No.: </label>659.2