TY  - BOOK
AU  - Green,Andy
TI  - Creativity in public relations
T2  - PR in practice series
SN  - 0749448237
AV  - HD59 .G683 2007
U1  - 659.2 22
PY  - 2007///
CY  - Philadelphia
PB  - Kogan Page
KW  - Public relations
KW  - Creative thinking
KW  - Creative ability in business
N1  - Includes bibliographical references and index; A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
ER  -