Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - Sixth edition. 
 - xxvi, 450 pages :  illustrations (some color) ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media. 
<br/><br/><label>ISBN: </label>9780070169135 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>Dewey Class. No.: </label>302.23 B231i 2010