Introduction to mass communication : media literacy and culture / Stanley J. Baran.

By: Baran, Stanley J
Copyright date: Boston : McGraw-Hill Higher Education, copyright 2010Publisher: Boston : McGraw-Hill Higher Education, �2010Edition: Sixth editionDescription: xxvi, 450 pages : illustrations (some color) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780070169135 (paperback)Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23 B231i 2010
Contents:
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
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Circulation Section 		302.23 B23i 2010 (Browse shelf) Available C34666
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Includes bibliographical references and index.

Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.

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