Introduction to mass communication : media literacy and culture / Stanley J. Baran.
By: Baran, Stanley J
Copyright date: Boston : McGraw-Hill Higher Education, copyright 2010Publisher: Boston : McGraw-Hill Higher Education, �2010Edition: Sixth editionDescription: xxvi, 450 pages : illustrations (some color) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780070169135 (paperback)Subject(s): Mass media | Mass media and culture | Media literacyDDC classification: 302.23 B231i 2010| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| BOOK | Circulation Section | Circulation Section Circulation Section | 302.23 B23i 2010 (Browse shelf) | Available | C34666 |
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| 302.23 B231m 2003 Mass communication theory : foundations, ferment, and future / | 302.23 B231m 2006 Mass communication theory : foundation, ferment, and future / | 302.23 B231m 2009 Mass communication theory : foundation, ferment, and future / | 302.23 B23i 2010 Introduction to mass communication : media literacy and culture / | 302.23 B388m 2008 Supermedia : saving journalism so it can save the world / | 302.23 B453s 2008 Seeing is believing : an introduction to visual communication / | 302.23 B548m 1996 Mass communication / |
Includes bibliographical references and index.
Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media.
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